The Jreck Subs Company was started in 1967 by five school teachers: Ellis Martin, Keith Waltz, Jerry Haley, Charles Lehman, and Robert Martin, who wanted to make extra money for their families.  The first sub "shop" was a converted school bus that was parked outside the U.S. Army post in Watertown, NY.  The business went so well that they formed a corporation in 1968 called Jreck Subs Inc., which was derived from the first letters of the five owners' names.  After obtaining some financial backing, the corporation opened a bakery to produce sub rolls on a daily basis. 

By 1974, there were twenty Jreck Subs Shops from Massena to Syracuse.  Since then, Jreck Subs has grown to over forty stores in Northern and Central New York, and plans for significant growth are realistically close...  Annual food shows put on by Jreck Subs Inc. better acquaint the Franchisees with various national vendors of both the food and food service equipment industries.  Jreck Subs Inc. became a subsidiary of the public company- Ultimate Franchise Systems, Inc. in 1997 which is headquartered in Heathrow, Florida.